Privacy Policy

last updated: February 2026

Social Friends (“we”, “us”, “our”) is committed to protecting your privacy and handling personal information responsibly and transparently. This Privacy Policy explains how we collect, use, store, and disclose personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).

What information we collect

We may collect personal information when you:

Visit our website
Fill out a form or enquiry
Book a call
Subscribe to emails or SMS updates
Become a client or contractor
Engage with our services

This information may include:

Name
Email address
Phone number
Business details
Billing and payment information
Information you provide during onboarding or support
Communications with us

You can browse our website anonymously, however some features may require you to provide personal information.

Why we collect your information

We collect and use personal information to:

Respond to enquiries and provide services
Match clients with suitable Virtual Assistants
Manage onboarding, contracts, and ongoing support
Process payments and invoices
Communicate updates, resources, and relevant offers
Improve our website, services, and user experience
Meet legal and compliance obligations

We only collect information that is reasonably necessary for our business operations.

Marketing communications

If you subscribe to our emails or SMS communications, we may send you:

Updates about our services
Educational content and resources
Relevant offers or announcements

You can unsubscribe at any time using the link in our emails or by contacting us directly.

How we store and protect your information

We take reasonable steps to protect personal information from misuse, loss, unauthorised access, or disclosure.

This includes:

Secure cloud-based systems
Restricted access to authorised team members only
Industry-standard security practices used by our software providers

While no system is completely risk-free, we choose reputable platforms and take privacy seriously.

Overseas disclosure (Important)

Social Friends operates using a combination of Australian-based systems and overseas Virtual Assistants, primarily based in the Philippines.

As part of delivering our services, your information may be accessed or processed overseas by:

Our internal team and contractors
Virtual Assistants working under confidentiality agreements
Trusted third-party service providers (e.g. CRM, email, automation, payment, and project management tools)

We take reasonable steps to ensure overseas recipients handle personal information in a manner consistent with Australian privacy standards.

Use of third-party tools and services

We use trusted third-party platforms to operate our business, including (but not limited to):

Website hosting and analytics
Customer relationship management (CRM) systems
Email and SMS platforms
Payment processors
Scheduling and automation tools
Cloud storage and collaboration tools

These providers may store data on servers located in Australia or overseas and are required to maintain appropriate security and confidentiality standards.

Use of cookies and tracking

Our website uses cookies and similar technologies to:

Improve website performance and user experience
Understand how visitors use our site
Support marketing and advertising activities

You can manage or disable cookies through your browser settings. Some features of the website may not function as intended if cookies are disabled.

Use of AI tools

We may use AI-powered tools to support our operations, marketing, training, and service delivery. Where personal information is processed using AI tools, we take reasonable steps to ensure it is handled securely and appropriately, in line with this Privacy Policy.

Do we share your information?

We do not sell personal information.

We may disclose personal information to: