Privacy Policy
last updated: 30 APRIL 2026
1. Overview
Social Friends Pty Ltd (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly.
This policy outlines how we collect, use, store, and disclose your information when you interact with our website, services, and systems.
2. What We Collect
We may collect:
personal details (name, email, phone number)
business information
information submitted via forms, bookings, or messaging
data generated through use of our services (including communications and workflows)
3. How We Use Your Information
We use your information to:
provide and manage our services
communicate with you
deliver marketing and automation support
improve our systems and processes
comply with legal obligations
4. Use of AI & Automation Tools
We use artificial intelligence (AI) and automation tools across our business, and our Virtual Assistants may also use these tools when delivering services.
This includes:
internal AI tools
client-facing tools such as Amber AI
third-party AI and automation platforms
These tools may assist with:
content generation
workflow automation
data processing and organisation
communication support
By interacting with our services, you acknowledge that:
information you provide may be processed by AI systems
AI tools may involve third-party providers
outputs generated by AI may not always be accurate, complete, or tailored
We take reasonable steps to ensure tools are appropriate and used responsibly. However, we do not control third-party AI systems, and their handling of data is subject to their own privacy policies.
5. Amber AI — Additional Notice
Amber AI is a client-facing AI coaching tool operated by Social Friends Pty Ltd. It is delivered via Telegram and powered by third-party AI technology.
When you use Amber AI, please be aware that:
Amber AI is accessed through Telegram. Telegram’s own privacy policy governs how that platform handles your data.
Conversations and inputs may be processed by third-party AI providers to generate responses.
A free 7-day trial is available. During the trial and any paid subscription, your account data (including usage and contact information) is managed within our systems.
We do not store or sell your conversation content. However, third-party AI providers may process inputs in order to generate responses, subject to their own terms.
Amber AI is designed to provide general guidance and coaching support. It is not a substitute for professional advice.
If you have questions about how your data is handled within Amber AI, contact us at support@socialfriends.com.au.
6. Third-Party Platforms
We use a range of third-party platforms to operate our business, including:
CRM and automation platforms such as GoHighLevel
payment processors such as Stripe and GoCardless
accounting software such as Xero
advertising platforms such as Meta Ads
AI and automation tools
Your data may be stored, processed, or transmitted via these platforms. Each platform operates under its own terms and policies. We do not control how these third parties handle your data.
7. Offshore Disclosure
Due to the nature of our services, your information may be accessed by our team and contractors located outside Australia, including in the Philippines.
By using our services, you acknowledge that your data may be transferred and accessed overseas, that those jurisdictions may have different data protection laws, and that we take reasonable steps to ensure appropriate handling but cannot guarantee compliance with all foreign laws.
8. Cookies & Tracking
We may use cookies and tracking technologies to improve user experience, analyse website performance, and support advertising and remarketing campaigns (including via Meta Ads). You can manage or disable cookies through your browser settings.
9. Data Security
We take reasonable administrative, technical, and organisational measures to protect your information, including limiting access to authorised individuals and using secure systems and platforms. No system is completely secure and we cannot guarantee absolute security.
10. Your Rights
You may request to access, correct, or delete your personal information (where applicable). To do so, contact us at support@socialfriends.net.au.
11. Updates
We may update this policy from time to time. Continued use of our services indicates acceptance of any updates.
